CASE STUDIES
I oversaw marketing and communications for GoBe Kids, a $10M e-commerce brand known for its kids’ meal and snack essentials, sold DTC, on Amazon, in major retailers like Target and Walmart, and in many boutiques around the world.
I directed GoBe’s organic and paid content strategy across social media, email, influencer marketing, and web. I also led the strategy for high-profile initiatives, including a Shark Tank pitch and a crowdfunding campaign that raised $700,000+ for new product development.
Press coverage secured my time at GoBe Kids: Good Morning America, CNN, Today's Parent, Travel + Leisure, Business Insider, sheknows, TLC, The Kitchn, HuffPost, theSkimm’, BuzzFeed, Newsweek, PureWow, and Glamour.
In addition, I partnered closely with the COO to research and cultivate relationships with key international markets and sellers, which resulted in a 33% increase in international growth from Q2 to Q3 2024.
As the fractional CEO of Hello Mamas, a highly engaged community of more than 200K moms, I led a full-scale brand and content strategy overhaul, streamlining efforts by phasing out non-revenue-generating initiatives and focusing on the channels where moms are most active: social, email, and web.
I owned end-to-end business operations, leading strategy and execution across content, brand partnerships, and agency management to drive growth and engagement with our mom-focused audience.
Today, Hello Mamas connects with nearly 170K followers across social media and 43K+ email subscribers and continues to grow rapidly.
In 2021, I partnered with the Global Shea Alliance (GSA) to lead marketing for their virtual annual conference and 10-year anniversary celebration, bringing together 800+ global attendees, far surpassing the original goal of 500. GSA works with brands worldwide to promote the sustainable use of shea in food and cosmetics.
One major challenge was executing seamless English/French translation. I worked closely with GSA leadership, translators, and the event platform, while also creating speaker training materials, marketing content, and providing live virtual support.
Following the conference’s success, GSA extended my contract to develop the marketing plan for its $65.5M, 10-year fundraising campaign and provide ongoing communications support.
Over a three year period from 2020 to 2023, I led The Cleanie Awards, the #1 awards program in clean energy. Responsibilities included sourcing and managing the advisory board, judging panel, and sponsors, as well as creating and executing a full communications strategy across web, social, and email.
Despite the challenges of the global pandemic, the 2020 program saw a double-digit increase in submissions and a 200% increase in sponsorships compared to 2019. The Cleanie Awards renewed my contract for 2021 and 2022, leading to triple-digit participation growth year-over-year.